{"id":3476,"date":"2020-05-28T11:20:06","date_gmt":"2020-05-28T08:20:06","guid":{"rendered":"https:\/\/www.defence.gr\/?page_id=3476"},"modified":"2020-06-02T14:41:50","modified_gmt":"2020-06-02T11:41:50","slug":"consulting-services","status":"publish","type":"page","link":"https:\/\/www.defence.gr\/en\/consulting-services\/","title":{"rendered":"Consulting Services"},"content":{"rendered":"\t\t
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Consulting Services<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Supporting our customers’ Marketing strategy<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The provision of advisory<\/strong> and technical services<\/strong> to foreign manufacturers of systems, in the areas of Defence<\/strong>, Security<\/strong> and Telecommunications in the Greek – Cypriot market<\/strong>.<\/p>

For having a successful strategy of a company marketing process, which is resulting from a long-term Business Plan, it should be supported by the appropriate Marketing Plan. A good Marketing Plan<\/strong> helps the business to define its goals and develops a series of activities – marketing processes to achieve these goals.<\/p>

The establishment of an effective Marketing Plan should be based on full analysis of the internal and external environment of the enterprise and aim at improving of the company\u2019s products \/ services competitive position, while ensuring the required profitability. During the initial drafting, it must be simple and understandable to be feasible and acceptable.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t“Produce what you can sell, rather than trying to sell what you can produce!…”\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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During the application of a Marketing Plan, requires constant adaptation to the new circumstances, which arise in the market, and the market measurements that are taken in regular intervals. Our company has long experience in supporting the Marketing Strategy<\/strong> of its customers and to establish efficient Marketing Plans<\/strong> using the latest modern methodology supported by the development of appropriate Marketing Process.
In order to monitor the implementation of the Marketing Plan, we use specific indicators (eg investment costs per sales unit) which help in taking corrective actions, continuously.<\/p>

Benefits of a Marketing Plan:
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  • Recognition of the needs and requirements of the customers.<\/li>
  • Increase in the demand for products and services.<\/li>
  • Design of new products that fulfill the customer\u2019s needs.<\/li>
  • Identification of competitors and exploitation of comparative advantages.<\/li>
  • Identification of new or potential customers.<\/li>
  • Checking whether the applied strategies yield the desired results.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    <\/p>

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      Expression of interest: <\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n

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