Supporting our customers’ Marketing strategy
The provision of advisory and technical services to foreign manufacturers of systems, in the areas of Defence, Security and Telecommunications in the Greek – Cypriot market.
For having a successful strategy of a company marketing process, which is resulting from a long-term Business Plan, it should be supported by the appropriate Marketing Plan. A good Marketing Plan helps the business to define its goals and develops a series of activities – marketing processes to achieve these goals.
The establishment of an effective Marketing Plan should be based on full analysis of the internal and external environment of the enterprise and aim at improving of the company’s products / services competitive position, while ensuring the required profitability. During the initial drafting, it must be simple and understandable to be feasible and acceptable.
During the application of a Marketing Plan, requires constant adaptation to the new circumstances, which arise in the market, and the market measurements that are taken in regular intervals. Our company has long experience in supporting the Marketing Strategy of its customers and to establish efficient Marketing Plans using the latest modern methodology supported by the development of appropriate Marketing Process.
In order to monitor the implementation of the Marketing Plan, we use specific indicators (eg investment costs per sales unit) which help in taking corrective actions, continuously.
Benefits of a Marketing Plan:
- Recognition of the needs and requirements of the customers.
- Increase in the demand for products and services.
- Design of new products that fulfill the customer’s needs.
- Identification of competitors and exploitation of comparative advantages.
- Identification of new or potential customers.
- Checking whether the applied strategies yield the desired results.
Addressed to Public and Private organisations, PASS DEFENCE provides Defence Systems, Advanced Technology Security Systems against any threats, being one of the most reliable companies in its field.